![]() ![]() ![]() Read on to find out what these buzzy beauty marketing terms really mean, including whether they hold any weight or they’re simply a way for brands to stand out in a saturated market. ![]() To sum it up: It can make shopping for skin care frustrating and downright confusing.įear not: TZR decodes and demystifies the linguistic gymnastics on your favorite products’ packaging, breaking down scientific jargon and beauty product claims by digging deep into the research. ![]() Alongside farfetched claims and misguided advice from so-called experts on social media, they add yet another layer of misinformation to the consumer experience. And while some claims are certainly valid, other skin care marketing terms are far more nebulous.įor the average beauty buyer, who might not have the same understanding of the industry as insiders, these weighty terms are doubly concerning. Sure, it’s easy for experts to spot certain fallacies in these claims: anything that promises instant results is certainly suspect, for one. Any savvy beauty editor worth their weight in retinoids and hyaluronic acid is going to raise an eyebrow when it comes to the seemingly endless list of marketing buzzwords slapped on skin care products. ![]()
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